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Find Comfort Lip Butter
A rich daytime balm and nourishing overnight mask in one petite package, this cushiony lip butter coats lips in hydration, leaving them visibly softer, smoother, and more supple.- $5.40
$18.00- $5.40
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Soft Pinch Liquid Blush
A viral bestseller for a reason. This weightless liquid blush delivers high-impact color with just one dot, blending seamlessly for a pinch-perfect flush that lasts up to 12 hours.- $7.50
$25.00- $7.50
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Warm Wishes Effortless Bronzer Stick
A breakthrough bronzing stick that creates an instant sun-kissed glow and blends seamlessly for a second-skin finish—just swipe on, blend, and go!- $9.00
$30.00- $9.00
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Positive Light Liquid Luminizer
Good news—our fan-fave liquid highlighter fam is growing, with two NEW shades: Exhilarate (champagne gold) and Reveal (copper). Create an instantly dewy, buildable glow while nourishing skin so it looks on the bright side all day.- $8.40
$28.00- $8.40
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Soft Pinch Liquid Contour
A weightless, easy-to-blend liquid contour that defines and enhances your fave features for a naturally lifted look that lasts. Just dot, blend, and you’re done.- $9.00
$30.00- $9.00
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Soft Pinch Luminous Powder Blush
A radiant blush that lights up all skin tones with airy, seamless, and silky color to keep you beaming all day.- $8.10
$27.00- $8.10
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Soft Pinch Tinted Lip Oil
An innovative lip jelly that transforms into a lightweight oil. Starts off glossy, then leaves lips tinted while gently plumping and staying comfortable—never sticky—all day.- $7.20
$24.00- $7.20
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Soft Pinch Liquid Blush Mini
A weightless, long-lasting mini liquid blush that blends and builds beautifully for a soft, healthy flush.- $4.80
$16.00- $4.80
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Positive Light Silky Touch Highlighter
An innovative powder highlighter that gives skin an instant glass-like sheen for an easy, natural-looking glow that lasts.- $8.40
$28.00- $8.40
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Selena’s Faves Mini Fragrance & Blush Set
Two of Selena’s most-loved essentials in one must-have set. Rare Eau de Parfum 5mL Rollerball wraps you in a warm, decadent scent with a touch of spice, while Soft Pinch Liquid Blush in Happy (full-size cool pink) gives skin a pinch-perfect flush that lasts.- $9.00
$30.00- $9.00
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Find Comfort Mini Body Essentials - Awaken Confidence
Find comfort in bright notes of juicy peach and fresh flower blossom. This limited-edition set features a bouncy body cream that renews skin with a refreshing burst of hydration, while the body & hair fragrance mist softens and nourishes skin and hair. $38 value.- $11.40
$38.00- $11.40
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Rare Eau de Parfum
Warm and decadent with a touch of spice, Rare Eau de Parfum welcomes you with notes of creamy caramel and pistachio, gives way to an unexpected duality of rich vanilla and spicy ginger, then dries down to an earthy sandalwood. Bright yet deep, familiar...- $22.50
$75.00- $22.50
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Perfect Strokes Universal Volumizing Mascara
Created for every lash type, this all-in-one mascara pairs a weightless, easy-to-build formula with a universal eye-hugging brush to lift, lengthen, curl, and volumize every lash from every angle.- $7.20
$24.00- $7.20
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Brow Harmony Flexible Lifting Gel
A universal weightless clear brow gel that shapes, lifts, and sets hairs in place with a flexible hold all day.- $6.30
$21.00- $6.30
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Soft Pinch Cheek & Lip Trio
Three Soft Pinch essentials in one travel-ready set, with a full-size Soft Pinch Matte Bouncy Blush, a Soft Pinch Liquid Blush Mini, and a set-exclusive Soft Pinch Tinted Lip Oil Mini—all in bestselling shade Worth (true rose). $56 value.- $16.80
$56.00- $16.80
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Soft Pinch Blush Brush
A feathery soft blush brush that blends pigment-rich formulas with ease—ideal for applying liquids and creams for a soft, diffused finish.- $7.80
$26.00- $7.80
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Find Comfort Body & Hair Fragrance Mist
A super fine fragrance mist infused with biotin, niacinamide, and peach flower extract to revitalize your body and hair with uplifting notes of sparkling lemon zest, soft jasmine, and smooth cashmere wood.- $8.40
$28.00- $8.40
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Find Comfort Hydrating Hand Cream
A lightweight, fast-absorbing hand cream packed with skin-loving ingredients to hydrate for up to 16 hours while nourishing and softening skin with a fresh, non-greasy feel.- $5.40
$18.00- $5.40
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