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Warm Wishes Soft Matte Powder Bronzer
An ultra-smooth bronzing powder with a blurred matte finish that gives skin a natural sunlit warmth all day long.- $9.00
$30.00- $9.00
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Soft Pinch Matte Bouncy Blush
A cushiony cream-to-powder blush that gives the dreamiest flush of color with a lasting, blurred matte finish.- $8.10
$27.00- $8.10
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Soft Pinch Liquid Blush
A viral bestseller for a reason. This weightless liquid blush delivers high-impact color with just one dot, blending seamlessly for a pinch-perfect flush that lasts up to 12 hours.- $7.50
$25.00- $7.50
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Warm Wishes Effortless Bronzer Stick
A breakthrough bronzing stick that creates an instant sun-kissed glow and blends seamlessly for a second-skin finish—just swipe on, blend, and go!- $9.00
$30.00- $9.00
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Positive Light Liquid Luminizer
Good news—our fan-fave liquid highlighter fam is growing, with two NEW shades: Exhilarate (champagne gold) and Reveal (copper). Create an instantly dewy, buildable glow while nourishing skin so it looks on the bright side all day.- $8.40
$28.00- $8.40
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Soft Pinch Liquid Contour
A weightless, easy-to-blend liquid contour that defines and enhances your fave features for a naturally lifted look that lasts. Just dot, blend, and you’re done.- $9.00
$30.00- $9.00
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Soft Pinch Luminous Powder Blush
A radiant blush that lights up all skin tones with airy, seamless, and silky color to keep you beaming all day.- $8.10
$27.00- $8.10
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Soft Pinch Liquid Blush Mini
A weightless, long-lasting mini liquid blush that blends and builds beautifully for a soft, healthy flush.- $4.80
$16.00- $4.80
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Liquid Touch Weightless Foundation
An innovative long-lasting foundation that combines the weightless feel of a serum with buildable medium coverage for truly breathable, layerable wear.- $9.00
$30.00- $9.00
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Positive Light Silky Touch Highlighter
An innovative powder highlighter that gives skin an instant glass-like sheen for an easy, natural-looking glow that lasts.- $8.40
$28.00- $8.40
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Liquid Touch Brightening Concealer
A lightweight, hydrating concealer that gives you buildable coverage where you need it while brightening skin with a radiant finish.- $7.20
$24.00- $7.20
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Positive Light Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen
A flexible tinted moisturizer that goes on easy to instantly blur skin with glowy, light to medium coverage that stays put—all while hydrating and protecting skin from the sun.- $9.00
$30.00- $9.00
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Positive Light Under Eye Brightener
A super lightweight liquid that instantly brightens, hydrates, and awakens undereyes with sheer to medium coverage for a fresh, radiant look in a flash.- $7.50
$25.00- $7.50
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True To Myself Tinted Pressed Finishing Powder
A weightless tinted powder that does it all: instantly blurs, smooths, reduces shine, and sets makeup with a natural finish that stays true to you—and your skin. This talc-free formula gives a diffused cloud effect that lets radiance filter through, layering seamlessly (and undetectably)...- $9.60
$32.00- $9.60
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Stay Vulnerable Melting Blush
A breakthrough, mistakeproof liquid-like cream blush that melts into a second skin for the most natural-looking flush you can’t mess up.- $7.20
$24.00- $7.20
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Always an Optimist Soft Radiance Setting Powder
A silky, do-it-all setting powder to smooth, blur, and control shine for a soft natural finish and all-day comfort.- $7.50
$25.00- $7.50
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Positive Light Liquid Luminizer Mini
A mini version of our bestselling liquid highlighter. Keep your skin looking on the bright side all day with a dewy, buildable glow that also nourishes.- $5.40
$18.00- $5.40
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Soft Pinch Cheek & Lip Trio
Three Soft Pinch essentials in one travel-ready set, with a full-size Soft Pinch Matte Bouncy Blush, a Soft Pinch Liquid Blush Mini, and a set-exclusive Soft Pinch Tinted Lip Oil Mini—all in bestselling shade Worth (true rose). $56 value.- $16.80
$56.00- $16.80
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Soft Pinch Blush Brush
A feathery soft blush brush that blends pigment-rich formulas with ease—ideal for applying liquids and creams for a soft, diffused finish.- $7.80
$26.00- $7.80
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Always an Optimist 4-In-1 Mist
An ultra-fine, all-in-one face mist packed with skin-loving ingredients to hydrate, prime, set, and refresh for an uplifting glow-boost that lasts.- $9.00
$30.00- $9.00
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Warm Wishes Soft Matte Powder Bronzer
An ultra-smooth bronzing powder with a blurred matte finish that gives skin a natural sunlit warmth all day long.
- $9.00
$30.00- $9.00
- Unit price
- per
Soft Pinch Matte Bouncy Blush
A cushiony cream-to-powder blush that gives the dreamiest flush of color with a lasting, blurred matte finish.
- $8.10
$27.00- $8.10
- Unit price
- per
Find Comfort Lip Butter
A rich daytime balm and nourishing overnight mask in one petite package, this cushiony lip butter coats lips in hydration, leaving them visibly softer, smoother, and more supple.
- $5.40
$18.00- $5.40
- Unit price
- per
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