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Always an Optimist Weightless Eye Primer
A weightless, hydrating eye primer that smooths lids while prepping you for longer-lasting, amped-up color that won’t crease, fade, or smudge all day.- $6.30
$21.00- $6.30
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Soft Pinch Mini Cheek & Lip Set
Come alive with dewy, everyday looks that pop. Soft Pinch Liquid Blush in Worth (true rose) gives cheeks a lasting flush, while Soft Pinch Tinted Lip Oil in set-exclusive Beloved (soft burgundy) leaves lips looking soft and full.- $7.80
$26.00- $7.80
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Always an Optimist Pore Diffusing Primer
A cushiony gel primer that smooths away the look of pores and fine lines, boosts and extends makeup wear, and actually hydrates skin while fighting shine all day.- $9.00
$30.00- $9.00
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Liquid Touch Foundation Brush
A foundation brush packed with soft, silky bristles that build, blend, and buff.- $9.00
$30.00- $9.00
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Always an Optimist Illuminating Primer
A cooling, water-based gel primer that smoothes, hydrates, and illuminates skin, prepping you for makeup that looks and feels its best all day.- $9.00
$30.00- $9.00
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Always An Optimist Illuminating Primer Mini
A cooling, water-based gel primer that smoothes, hydrates, and illuminates skin, prepping you for makeup that looks and feels its best all day.- $5.10
$17.00- $5.10
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Liquid Touch Concealer Brush
A concealer brush with uniquely sculpted bristles and a pointed tip for precise coverage.- $6.00
$20.00- $6.00
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Always an Optimist Powder Brush
A precise, dome-shaped powder brush with a soft, tapered tip that’s fluffy enough for all-over blending, yet firm enough for precise application.- $9.00
$30.00- $9.00
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Always an Optimist 4-In-1 Mist Mini
An ultra-fine, glow-boosting mist in a portable mini size so you can hydrate, prime, set, and refresh skin wherever you go.- $5.10
$17.00- $5.10
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Soft Touch Powder Puff
Made of soft-touch velvet, this diamond-shaped powder puff pairs perfectly with our tinted pressed powder for smooth, seamless, and precise application. It includes an easy-to-clean sleeve for touch-ups on the go.- $4.50
$15.00- $4.50
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Always an Optimist Pore Diffusing Primer Mini
A cushiony gel primer in a travel-friendly size that smooths away the look of pores and fine lines, boosts and extends makeup wear, and actually hydrates skin while fighting shine all day.- $5.10
$17.00- $5.10
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Blot & Glow Blotting Paper Refill
This 100-pack of blotting sheets gently absorbs excess oil while keeping makeup in place.- $1.50
$5.00- $1.50
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Liquid Contour, Blush, & Luminizer Custom Set
Enhance all your favorite features with 3 full-size essentials in one easy bundle ($80 value). Customize your set with your pick of contour, blush, and luminizer shades.- $24.90
$83.00- $24.90
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Blush, Bronze, & Luminize Custom Set
Get a fresh, radiant flush year round with 3 full-size essentials in one easy bundle. Customize your set with your pick of blush, bronzer, and luminizer shades.- $24.90
$83.00- $24.90
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Warm Wishes Soft Matte Powder Bronzer
An ultra-smooth bronzing powder with a blurred matte finish that gives skin a natural sunlit warmth all day long.
- $9.00
$30.00- $9.00
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Soft Pinch Matte Bouncy Blush
A cushiony cream-to-powder blush that gives the dreamiest flush of color with a lasting, blurred matte finish.
- $8.10
$27.00- $8.10
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Find Comfort Lip Butter
A rich daytime balm and nourishing overnight mask in one petite package, this cushiony lip butter coats lips in hydration, leaving them visibly softer, smoother, and more supple.
- $5.40
$18.00- $5.40
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